Music Industry | Practise Question

How global is the appeal of your three main texts?

All of my artists (Nirvana, Radiohead and Lady Gaga) have different global appeals. Lady Gaga, who is signed to Interscope, would be considered the most global artist out of my three main texts. Her second album reached the top 5 spots of every major artist, as well as selling 1.108 million copies in its first week of release, being the largest first week album sale in 5 years. One reason why her album has such a global appeal was due to the singles she released from the album, accompanied by the high budget, film like music videos. The music videos have high production value, with each album having a new and different concept. 'Born this way' touches subjects such as sexuality, religion, freedom, feminism and individualism. This would lead to a global appeal due to many people all over the world being able to relate to her songs and her beliefs. Another factor that helps Lady Gaga's global appeal is the use of digital technology. Lady Gaga uploads all of her songs to her Vevo youtube channel which has over 41.7 million subscribers. This provides people all over the world access to her music, being able to listen to it for free. As well as her youtube channel, Gaga has a twitter with over 41.4 million followers, in which she talks to her fans, uploads photos and promotes her singles. This again helps her global appeal due to the accessibility of her page and the vast amount of people being able to communicate with her. Lady Gaga has created a para social relationship between her and her fans by tweeting and retweeting them, as well as providing information about what she is doing along with photos of her in her everyday life. This makes fans believe that they know her on a friend level leading them to support her with her music and buying her songs and merchandise. Another way that helps raise her global fan base is the creation of her fan website 'Littlemonsters.com', letting fans chat and communicate with each other to talk about her. Again this creates excitement about new albums and singles, making those fans feel obliged to buy every single product that Lady Gaga releases.